Branding Museum Association Kulturkorso
The museum association “Natürlich Kultur” wasn’t super happy with its name anymore and therefore tasked us with finding a new one. The association consists of 13 Berlin museums and exhibitions in a special location, namely in midsts of beautiful greenery.
One can enjoy culture, education and relaxation, surrounded by nature. The fact that variety and multiplicity are quintessential, can be seen in the many different exhibition topics.
The new positioning and the new name KulturKorso were developed in a joint workshop with 16 participants. Together the heads of museums and exhibitions debated and developed a new positioning, name and slogan, that live up to the core values of the association: the emphasis on culture, the solidarity and the green nature, enclosing it all.
After creating this foundation, KulturKorso could further refine themselves in regard to design and online appearance.