New branding for the rustic-glamorous boutique hotel in St. Johann in Tyrol.

The name “Brückenwirt” is used by various hotels across the region and often produced mix-ups and frustrations. That’s why we decided to do a really gentle but effective rebranding: creating “Bruggwirt”, adopted directly from the tyrolean dialect (Brugg = Brücke / bridge).

Thus the roots remain, while simultaneously evolving into something distinctively extraordinary. This theme can be found throughout the whole design, as tradition and extravagance are joined together to paint a strong overall picture.

The tilted “g” gives the naming a twist and the bold color combinations highlight the unique character of the hotel. Guests are invited to get to know the Kitzbühel Alps in a cozy and luxurious atmosphere.