Connotation Screening

Connotation Screening

Some brand naming projects for European or International brands require linguistic and semantic checks in the languages of the target region. Especially consumer brands, online brands and product names need to be screened for meaning, associations, connotations, and pronounceability to assure a no-surprises brand launch.

Ferras_Branding_Wien_Berlin

Stand out or get out.

In the jungle of brands different laws apply:

If you don’t stick out, you gonna get eaten.

naming-branding-artdirector

Ideas that open doors

Clients, investors, and employees

consistently reward strong identites.

branding-corporate-identity-tisch

Commitment

We like business relationships that last.

As a reminder, our clients sign in walnut.

Natives are screening the brands in literal translation, but also in terms of a similar pronunciation as well as similar spelling. The connotation-screening maps out positive and negative connotations or possible troubles with pronunciation in the target country.

The connotation screening of brands is made by our specialized partner in more than a dozen languages.

Connotation check enquiry





When you send us an inquiry, you provide us with personal data. Click here to see how we deal with it.

WhatsApp
Top

We use cookies to improve your user experience when you visit our website. You find more detailed information on this and the handling of personal data in our privacy policy. By clicking on "Okay" you confirm that you have read and accepted this info.