Branding Bosch Deepfield
BOSCH develops innovative solutions for the future of agriculture. We created the brand name and a key visual for the agricultural robotics company by BOSCH.
The young company connects robotics specialists and agricultural engineers to develop innovative solutions for the future of agriculture. The Team has outstanding competences and experience in robotics, mechatronics and automation, sensors and agriculture. The goal of the company is to create easy to use and helpful products for agriculture.
The brand DEEPFIELD embodies both the idea of looking into the future and the earthiness of agriculture.
The key visual is the BOSCH logo flattened into a field to form a crop circle, demonstrating technical precision in agriculture with an excited connotation of alien intelligence.