The master craftsman business Schraik Dachdecker & Spengler GmbH has been operating since 1999, servicing a variety of prestigious and historic buildings in Vienna and its surroundings. It is one of THE go-to roofing specialists in Vienna.

On the occasion of its 20th anniversary, it was time for Schraik to renew its visual identity. Since the company specializes in repairing roofs and terraces of historic buildings, the challenge was to seamlessly blend tradition and modernity in its corporate identity.

The logo plays with the iconic roof tiles that are so characteristic of Vienna, intertwining text and graphic elements. This creates a distinctive and recognizable symbol that allows the logo to stand out from the competition.

The orange of the tiles, combined with a striking shade of purple, forms the primary color palette of the new brand. The pattern extends beyond the logo, permeating all surfaces and creating a miniature cityscape of rooftops.

Leading our design team for Schraik:
Alessandra Peruch