Modernise sustainably. With the aim of progressive decarbonisation of residential properties, reneo systematically orchestrates the refurbishment and greening of flats in Germany. As a branding agency, we took care of the brand.

The name reneo clearly expresses the idea of renewal (neo), but also the cyclical nature of the provider’s sustainable upcycling approach. The name is catchy, short at five letters and linguistically extremely robust.

For the logo, we developed a stylised lettering with the ecologisation drawn into the letters. A blue-green gradient ensures freshness and a connection to the environmental protection approach, while the lower case emphasises youthfulness and dynamism.

In the corporate design, extremely fresh and bright shades of green meet solid dark blue, which adds the necessary gravitas. The stylised leaf shapes from the logo lettering are used as independent symbols.