In 2018, structural engineering and statics specialist Johanna Arnold founded her office “Shortlist” in Wasserburg. Right from the start, she and her young, creative team stood out in the male-dominated engineering world. Thanks to their special expertise in timber construction and the fact that they are “ingenieur:innen” (German for engineers, includes all genders). Recently, we were able to translate the positioning into a new design and thus drive the branding forward.

The new Shortlist logo lettering has characteristic incisions that look like they were made with a circular saw. The colour palette, which is dominated by a strong combination of bright yellow and black, provides additional recognition. The whole thing is grounded by the additional use of a pattern reminiscent of wood grain.

The business cards follow the timber construction theme and remain 100% Bavarian: all information is embossed on exclusive paper from Gmund (Wood Chacate solid) in yellow hot foil. This high-quality finish is both visually and haptically impressive.

As part of the new branding, we redesigned the Shortlist website, supported by photos by Andrea Mittermeier. The realisation reflects the company’s fresh and modern approach. Individual renderings were moved and brought to life through the use of Cinemagraph technology.