Proxygen is a startup company with the goal of exploring therapies for cancer and other life-threatening diseases by reprogramming the cellular protein quality control system. We developed the brand for this with the founding team.

In a series of workshops, which took place purely online due to the international distribution of the founding team, we developed the brand identity and positioning for Proxygen.

The first concrete manifestation of this is the claim CLOSING THE GAPS IN DRUG DISCOVERY, which focuses on both the company’s mission and its research and development approach.

To convey the constant dynamics on a molecular level in the brand identity as well, we developed a dynamic visual concept that adapts and changes in colors and backgrounds. This makes what remains constant – the logo shape – stand out all the more.

The corporate design immerses itself in a world as if under a microscope: organic shapes, noise, lots of white and, time and again, places that condense into something material. At the same time, a lively palette of pastel tones creates a mood of confidence and optimism. The logo itself is not only an initial, but also a visualization of the eponymous molecular approach.

Image and team photos from the Proxygen Lab further enliven the varied corporate website in addition to the unusual colors and shapes of the CD.