The Prodinger Consulting Group approached us with the request to capture and express the unique spirit of the company: In word and image and design. The previous corporate identity seemed to be too smooth, too institutional and anonymous. Prodinger works exclusively for small and medium-sized businesses, many of them are family businesses, mostly in rural areas. The comprehensive stakeholder interviews with which we started the cooperation gradually gave a clear picture of the company. In workshops with the managing directors we got a full picture of the company.
The creativity and passion with which Prodinger finds new ways or, if necessary, paves the way – in a field such as tax and management consulting – inspires the entire team immensely and culminates in the slogan “Das geht.” that brings this spirit unpretentiously to the point.
Prodinger New clearly shows the variety of originals under one roof. Prodinger New now clearly bears the signature of its employees. Starting with the company logo.