Infra Nexus is the corporate parent of several companies and brands in the personnel, HR and recruiting sector in Austria and Germany. We took over the corporate design of the holding company.

We have already done the branding for the companies within Infra Nexus: APS Group, Talentra and HireMeta.

On the one hand, the logo design picks up on the meaning of the name: The nexus as a “connection”, as a link between the various companies and brands. On the other hand, the chain link symbolism also creates a formal proximity to the logo of the APS Group, the largest of the companies in the group.

The colour palette focuses predominantly on a duo combination of midnight blue and honey yellow, which conveys stability and energy at the same time. For all the depth and solidity that the blue adds to this duo, it is ultimately the yellow that sets the human tone.

The corporate design – a classic requirement for holding brands! – always remains open enough for future developments in other business areas, companies and brands.

From our design team for Infra Nexus:
Miriam Michel