Sycube is a tech company from Austria, developing both software and hardware for bike sharing and digital signage systems. Their products make corporations more efficient and turn cities into Smart Cities.

To transfer Sycube’s visual presence into the 21st century, we opened up the namegiving cube (used in the old logo) and made it the key visual for the whole corporate design. What was once a reference to the cubical shapes of monitors in the 1990s is now a symbol for the global and green approach of the company.

The logos writing still has a technical appeal, but through it’s diagonal cuts gaines enough traction and dynamic to represent a leading force in innovation.

The slogan emphasises on that exact progressiveness and problem solving approach: »Squaring circles in mobility«.