Brand Identity Craft Beer
A banker leaving the Wall Street
to follow his real obsession:
the brewing of a damn good beer.
For him – an outsider in Austria, outsider in the Austrian brewing culture, outsider in the Hipster-Craft-Beer-Movement – we developed the brand Non Grata.
We also created the product design and the names of the individual beers.
The topic of the persona non grata, a foreign person not allowed in a particular country, can be found all throughout the corporate design. With Non Grata they are all welcome – from the Bad Banker to the Gold Digger. Ongoing.