Environmental Label:
Naming & Branding

Sustainability is not just a single tree in the forest of corporate metrics. It requires deep roots and an entire ecosystem around it to truly thrive. ecommitted represents the collective strength of all sustainability efforts within the internationally operating retail group PBS, which includes brands such as Skribo, Bürohandel, and Büroprofi. Once again on board: the branding agency FERRAS.

The path to sustainability is essentially inevitable in today’s retail world. PBS Holding is continuously working to expand it. What had been missing until now: a dedicated set of criteria for assessing the sustainability of products in the assortment – offering customers a clear point of reference.

Our creative challenge was to develop an original and approachable brand that still unmistakably fits within the category of environmental labels, ensuring immediate recognition by consumers.

Our goal: to communicate the love for nature and the commitment to its protection in the most engaging and approachable way possible. Because that’s exactly what PBS stands for – just like the people in the company.

The name cleverly combines “Eco” and “Commitment”, while also subtly referencing “eCommerce”. The symbol (logo) is a stylized tree being embraced – but also represents two hands approaching for a handshake, signifying commitment.

Four key visuals communicate the core messages of the new sustainability brand. The logo transforms into a real tree in the landscape, embraced protectively.

Leading our design team for ecommitted:
Alessandra Peruch